No one gives a sh*t about you! 

What they care about is how your product or service can solve their problem now.

In this episode I talk about dropping the jargon. Stop saying, “we do this, we do that, we’ve got this kit, the latest technology.” People don’t give a sh*t. They just care about what you can do for them!

Drop the features and benefits. What problems do you actually solve?

Back in the day I would sell to anyone who would buy from me. But working with mentors, I now know who my ideal client is so I can talk to them directly through everything we do. 

And it draws people in.

Who then eventually buy.

Tune in now and let me know your thoughts!

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