DiscoverInclusion and Marketing with Sonia Thompson189. Find the Hidden Friction in Your Customer Journey (Before It Costs You More Customers)
189. Find the Hidden Friction in Your Customer Journey (Before It Costs You More Customers)

189. Find the Hidden Friction in Your Customer Journey (Before It Costs You More Customers)

Update: 2025-11-13
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Even the most well-intentioned brands have friction hiding in their customer journeys — small moments that quietly push ideal customers away. In this episode, Inclusive Marketing and Customer Experience Strategist Sonia Thompson reveals her Friction Finder Growth Audit framework to uncover and fix the hidden friction blocking your customer experience and limiting brand growth.




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189. Find the Hidden Friction in Your Customer Journey (Before It Costs You More Customers)

189. Find the Hidden Friction in Your Customer Journey (Before It Costs You More Customers)

Sonia Thompson