#531 - How to Scale Personalized Prospecting with Video (Even in SMB)
Description
Discover how Vidyard’s #1 AE, Mike D'Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell interview, learn how to tailor videos to personas, boost meeting show rates, eliminate the “game of telephone” in proposals, and creatively reignite stalled deals using short, high-impact videos that stand out inside crowded inboxes.
🎙️ Actionable Takeaways:
Prospecting video formula: <45s → Who you are, why you’re reaching out, value + CTA.
Send meeting confirmation videos day-of to humanize yourself and reduce no-shows.
Use video for case studies & pricing so your message lands directly with decision makers — not lost via champions.
When ghosted, use creativity (even humor/spinning in a chair) to reignite the spark and restart conversations.
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