A seven-year-old boy had his arm torn off in a Walmart parking lot grew up to become a powerful coach. Now, he’s teaching CEOs and high performers how to transform their deepest pain into their greatest strength.

Brian Bogert, a human behavior and success coach, joins the show to share one of the most harrowing and transformative stories we’ve ever featured. He recounts the day a stranger’s mistake changed his life forever, the nurse whose single choice saved him, and the profound moment in the hospital that taught him the difference between pain and suffering.

This is a masterclass in resilience, a deep dive into the “trash” from our past that holds us back, and a practical framework for how to stop living in a protective state and start living connected to who you truly are.

In this episode, you’ll discover:

1. The life-altering accident at age 7 and the immediate perspective shift that saved his mindset.

2. The critical difference between pain (short-term, actionable) and suffering (chronic, avoidable).

3. Why most people are motivated to avoid pain but rarely identify the suffering they wish to avoid.

4. The “Waste to Wealth” methodology: How to identify and remove the emotional trash from your past.

5. Why living in a constant state of protection guarantees disconnection from everything you want.

Key Takeaways:

1. Perspective is Everything: Lying in a hospital bed, Brian realized his life was secure while the child next to him was terminally ill. This moment taught him to be moved by what he could do with his circumstances, not stuck by what happened to him.

2. Embrace Pain, Avoid Suffering: Pain is short-term and has a direct cause. Suffering is persistent and optional. We can embrace the pain of a difficult conversation to avoid the suffering of a broken relationship.

3. Your Trash is Not Your Fault, But It Is Your Responsibility: The emotional triggers and limiting beliefs from your past are often generational. Once you become aware of them, it becomes your responsibility to manage them so you don’t bury others in your trash.

4. Ask More Questions: The only time we get stuck in life is when we stop asking questions. Questions give us options, which lead to new choices, actions, and feedback.

5. Live Unprotected to Stay Connected: Living with a "strong spine" (knowing your worth) and a "soft front" (being open-hearted) allows for true connection. Armor might protect you, but it always disconnects you from the life you want.

Timestamps:

00:00 - Introduction to the Positive Persistence Podcast

01:57 - Introduction to Brian Bogert: The man who can see into your soul

02:35 - The accident: August 10, 1992, in a Walmart parking lot

03:05 - The nurse whose choice to act saved his life (and the one who walked away)

07:00 - The decision: Don’t get stuck by what happens to you, get moved by what you do with it

08:15 - The philosophy: Embrace pain to avoid suffering

13:50 - How identifying the suffering you wish to avoid provides powerful motivation

17:30 - The power of asking more questions to uncover your real barriers

21:32 - Introducing the “Waste to Wealth” concept and “taking out your trash”

24:22 - How people’s reactions to his injury created core trash: “No one will believe my truth.”

25:59 - The snowboarding injury at 20 that led to deep depression and isolation

27:45 - Having a $10M business at 27 yet feeling empty, and the moment with his daughter
29:45 - How trash shows up: Misinterpreting his wife’s simple question as an attack

33:15 - Two simple exercises to start identifying your trash

38:11 - Why most people live protected and disconnected

42:45 - The Eminem in “8 Mile” analogy: Having nothing left to justify or defend

44:24 - Ian’s final thoughts and connecting with Brian

Connect with Brian Bogert:

Facebook: https://www.facebook.com/brian.bogert.3

Instagram: https://www.instagram.com/bogertbrian/

Website: https://brianbogert.com/

Podcast (Flipping the Lid): https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFz

CONNECT WITH IAN BOWEN:

Website: https://thepositivepersistence.com/

Instagram: https://www.instagram.com/ianrbowen/

TikTok: https://www.tiktok.com/@ianrbowen

YouTube Channel: https://www.youtube.com/@PositivePersistence-ch8fk

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