DiscoverThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX#751: Traject Data CEO Rochelle Thielen on the role of data in retail
#751: Traject Data CEO Rochelle Thielen on the role of data in retail

#751: Traject Data CEO Rochelle Thielen on the role of data in retail

Update: 2025-10-15
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In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?



Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.



Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition.
To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data.

About Rochelle Thielen

Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.

Rochelle Thielen on LinkedIn: https://www.linkedin.com/in/rochelle-thielen/

Resources

Traject Data: https://www.trajectdata.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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#751: Traject Data CEO Rochelle Thielen on the role of data in retail

#751: Traject Data CEO Rochelle Thielen on the role of data in retail

The Agile Brand