#8: Where's the Barbie business pop? Why brands beat marketplaces
#8: Where's the Barbie business pop? Why brands beat marketplacesDescription
This week, inspired by Barbie and Taylor Swift, the Morins and the Lessins debate the future of franchises and brands. Plus, the latest in the ecommerce wars and the winners and losers if room-temperature superconductors actually become a thing.
Articles and research discussed:
https://arxiv.org/abs/2307.12008
https://www.theinformation.com/articles/shein-makes-an-aggressive-pitch-to-woo-u-s-amazon-sellers
https://www.theinformation.com/articles/inside-tiktok-ceos-plan-to-play-offense
Show Notes:
0:00 Taylor Swift concert and Barbie movie - The hosts discuss the cultural impact of the recent Taylor Swift concert and the Barbie movie.
0:13 Fast fashion brand Shein - The hosts discuss the rise of Chinese fast fashion brand Shein and its impact on Amazon.
0:27 Live shopping - The hosts discuss the trend of live shopping on social media platforms and whether it will take off.
0:38 Superconductors - The hosts discuss recent breakthroughs in room temperature superconductors and the potential impact.
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