In this episode of the How to Succeed in Product Management Podcast, Associate Director Kara Fichthorn and Director of Talent Acquisition Steve Bubinas (BLUE ORIGIN), welcome Skye Bacus (Smartsheet) and Jian Li Zheng (Webflow) as they discuss how to leverage user research from small to large organizations. Gain insights on how user research shows up in different-sized product management organizations, and how PMs can leverage user research effectively. From small startups to large enterprises, understanding user needs through research not only aids in crafting successful products but also fosters better user experiences and overall customer satisfaction, ultimately driving business growth and success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro


• 03:23 User research and how it shows up in product management


• 07:48 User researchers in a small organization


• 11:30 How PMs can take advantage of user research


• 14:55 Prioritization in product management


• 18:11 How do you know you’ve collected the right information?


• 22:29 Making decisions and its risks


• 25:41 AI and machine learning tools in user research


• 29:41 Keeping users engaged and making them return to your product


• 34:55 New software tools for user research


• 36:59 Using judgment based on data


• 42:19 B2C is all about engagement


• 45:48 Inclusivity in user research


• 51:42 Final Thoughts