BREAKING: Airbyte 2.0 is live now.

I sat down with Michel Tricot to unpack Airbyte 2.0. It is a shift from “lots of connectors” to a real platform that gives you control, activation, and speed.

What’s new

-- Enterprise Flex. Airbyte manages the control layer. Your data moves in your environment. That helps with sovereignty and compliance. External secrets, audit logs, PrivateLink, column-level hashing, and multi-workspace support are built in.

-- Data Activation. Push trusted warehouse data into Salesforce, HubSpot, or Customer.io so marketing, sales, and support get fresher context. Monitor retries and errors, map identities, and close the loop by sending outcomes back to the warehouse.

-- Faster pipelines. Protobuf transport, smarter partitioning, and moving more orchestration into connectors deliver big gains. Teams can see 4–10x speed-ups depending on source and destination.

Who should care

-- Regulated and global teams with residency needs

-- Orgs that want to turn analytics into action inside business apps

-- Platform teams that want speed without losing control

How to start

-- Pick one high-value flow to activate

-- Set up Enterprise Flex

-- Connect your warehouse and one destination

-- Track freshness, error rates, and business impact

In this conversation, Michel and I go deeper on what changed from 1.0 to 2.0, how hybrid control works in practice, why activation sits inside Airbyte, and what is next on the roadmap.

#data #ai #airbyte #airbyte2.0 #elt #ingestion #enterprise #theravitshow