Andy Patman: Rethinking Entertainment Agency
Update: 2025-12-04
Description
Andy Patman, a seasoned entertainment agent, is revolutionizing the industry with his team at Innovative Artists. After his previous agency closed, Patman brought his colleagues to Innovative, expanding their literary department. With investment from Coral Tree Partners, Innovative is focusing on live entertainment and sports, adding Brad Small for professional wrestling. Patman emphasizes the importance of access to acting and content creation, a role the literary department now plays. Innovative is also investing in the digital space to reach diverse audiences. In the streaming era, agents like Patman are providing notes and shaping projects, traditionally done by studios, to ensure clients work is ready for quick decisions.
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