BEST OF: Steve Robinson: Former Chick-fil-A CMO Shares The Special Sauce
Update: 2025-09-10
Description
First Aired 9/08/23
This is one of those episodes that is so packed with gold that you will want to pause, rewind, and listen back a few times! It's a true masterclass in marketing and career growth.
My guest in episode 287 of #thePOZcast is Steve Robinson, former CMO of Chick-fil-A! Today, Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, and much more.
Steve was with Chick-fil-A for over 30 years, and during Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time. Prior to joining Chick-fil-A, he served as the director of marketing for Six Flags Over Georgia theme park in Atlanta.
Please check out Steve's book, "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand"https://a.co/d/79ZNLfV
For more on Steve: https://srobinsonconsulting.com/
This is one of those episodes that is so packed with gold that you will want to pause, rewind, and listen back a few times! It's a true masterclass in marketing and career growth.
My guest in episode 287 of #thePOZcast is Steve Robinson, former CMO of Chick-fil-A! Today, Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, and much more.
Steve was with Chick-fil-A for over 30 years, and during Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time. Prior to joining Chick-fil-A, he served as the director of marketing for Six Flags Over Georgia theme park in Atlanta.
Please check out Steve's book, "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand"https://a.co/d/79ZNLfV
For more on Steve: https://srobinsonconsulting.com/
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