Become A Better Writer In 60 Minutes (Masterclass)
Description
Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters.
Get Shaan’s writing course - https://maven.com/generalist/writing
Get Sam’s writing course - https://copythat.com/
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
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Show Notes:
(0:00 ) Intro
(2:50 ) Why not how - Persuasion at scale
(6:00 ) To write clearly, you must think clearly
(7:00 ) Begin with the end in mind
(10:30 ) Headlines not outlines
(12:30 ) Warmup with copywork
(15:30 ) Draft fast, incubate slow
(16:30 ) Great writing is great editing
(19:00 ) Build your swipe file
(21:00 ) Don't bury the lead
(23:30 ) Create a curiosity gap
(25:00 ) Write like you talk
(28:00 ) The voice memo test
(30:30 ) Lower the reading level
(32:00 ) How to tell a great story
(34:30 ) Intention meets obstacle
(38:00 ) High emotional stakes in a low stakes situation
(39:00 ) Short sentences
(41:00 ) Great writing has rhythm
(44:00 ) Our favorite resources
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Links:
• Hemingway Editor - https://hemingwayapp.com/
• Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/
• The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f
• Hey.com - https://www.hey.com/
• On Writing - http://tinyurl.com/5f334swt
• Theo Von - https://www.theovon.com/
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd