Today’s guest is Michael Dargie—author, biker, creative director, and occasional octopus whisperer. He’s the renegade mind behind BrandJitsu™, the cult-favorite branding methodology that helps businesses go from forgettable to unforgettable. As founder of Make More Creative, Michael has spent over two decades transforming strategy into story and story into cultural signal, working with startups, global brands, and everyone in between. He’s also the host of The RebelRebel Podcast, where he sits down with entrepreneurs, creatives, and changemakers who challenge the status quo. With a background in improv at Calgary’s Loose Moose Theatre, Michael brings a mix of insight, irreverence, and creativity to everything he does. His motto? Do cool and weird shit with cool and weird people.

🎙️ Welcome to the Show!

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👇 Useful Links & Resources 👇

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