Behind nearly every massive coaching brand is a sales system most people never see. In this live masterclass, Leif Meyerson reveals the exact frameworks, habits, and conversations that turn good offers into consistent, high-ticket revenue.

Leif has built and led sales floors for some of the biggest names in the industry, including Tony Robbins, Dean Graziosi, Cody Sperber, and more.

In this episode, he breaks down why “winging it” on sales calls quietly kills close rates, how silence becomes your most powerful sales tool, and the psychology behind asking for the sale multiple times without sounding pushy. It’s the real-world sales process used to scale teams from zero to tens of millions of dollars. Listen and enjoy!

You’ll Learn How To:

• Build sales systems as if you’re planning to replace yourself
• Stop overselling and start listening your way into more closes
• Identify a prospect’s real problem instead of their surface complaint
• Ask for the sale with confidence

What You’ll Learn in This Episode

• (03:54 ) Leif’s background running $40M+ sales floors
• (04:49 ) The three core areas every sales operator must master
• (06:31 ) Winging a sales call is not an option
• (07:30 ) The importance of CRMs, call recordings, and structured follow-up
• (08:08 ) Importance of having a phone system in place
• (08:27 ) Why listening to your own sales calls is uncomfortable, but non-negotiable
• (09:57 ) You need to have a sales script and a repeatable sales protocol
• (11:15 ) Telling is not selling
• (13:05 ) How active listening reveals what prospects aren’t saying
• (13:28 ) Using curiosity questions to uncover the real pain point
• (14:48 ) Why do people buy needs, not wants
• (15:27 ) The biggest mistake coaches make: solving the problem on the sales call
• (17:27 ) Why you must ask for the sale before scheduling a follow-up
• (17:55 ) The psychology behind asking for the sale three times
• (21:13 ) A simple, direct way to ask for the sale without sounding salesy
• (22:30 ) Why silence after the ask increases close
• (23:18 ) The three responses prospects give after a close attempt
• (24:15 ) Leif’s “Helix Method” for handling objections
• (25:20 ) The difference between stall objections and real objections
• (26:31 ) Why certainty wins once rapport is built
• (29:18 ) The three elements that matter most on phone vs. Zoom sales calls
• (31:34 ) The ideal number of application questions right now
• (32:21 ) The three friction buckets every application must qualify for: time, money, motivation
• (33:55 ) Why the essay question should come at the end of the application

Who This Episode Is For

• Business owners who are tired of good calls that don’t convert
• Entrepreneurs who want a real sales system
• Anyone preparing to scale beyond one-on-one selling

Why You Should Listen

If you’ve ever left a sales call thinking “That should’ve closed”, this episode explains exactly why it didn’t, and what to do differently. 

Connect with Leif Meyerson:

• LinkedIn: https://www.linkedin.com/in/leifmeyerson1982/ 

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com