Cold Calls & Commissions

Cold Calls & Commissions

Update: 2025-12-02
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Tom and Don spend this post-Thanksgiving episode dismantling the illusion that big insurance companies—Northwestern Mutual in particular—are “financial advisors” rather than high-pressure sales organizations built on whole-life commissions. Don recounts his own early days as a Dean Witter cold-call cowboy, and the two walk listeners through a damning Guardian investigation revealing recruitment practices, high-pressure quotas, and the wealth-destroying math behind whole life. The phones open to calls about Cambridge’s nearly 3% wrap fees, sociopathic insurance sales relatives, term-insurance needs for young families, Roth vs. pre-tax decisions, and how to find a real fiduciary advisor. The theme is consistent: avoid sales machines masquerading as advice, and keep investors from being devoured by the industry’s worst incentives.


0:04  Tech glitches, Thanksgiving jokes, and Tom’s three-week vacation cadence


1:45  Why this is “not the best-of”—it may be the worst-of


2:26  Don’s Dean Witter cold-call origin story and the culture of selling, not advising


3:35  Northwestern Mutual’s rebrand and the Guardian investigation


4:08  False promises: “You’ll make $200K in three years”


5:12  The cold-calling boot camp and why only one trainee survived (Don)


6:46  Inside the student recruitment pipeline and the friends-and-family harvesting


8:11  Whole life math: the S&P at +3700% vs. Northwestern at +44%


10:50  Why whole life persists: commissions


12:41  Wrap-up of the Guardian findings and the industry’s structural sleight-of-hand


16:23  CALL: Cambridge Wealth “index” portfolio with hidden fees


23:14  The reveal: Cambridge’s small-account wrap fees approach 3% per year


25:54  CALL: Son-in-law selling insurance, knows it’s a ripoff, loves the money


28:55  Thanksgiving family drama and the “sociopath vs. psychopath” riff


29:59  CALL: How much term life insurance should a high-income parent carry?


32:52  CALL (same): Splitting Roth vs. pre-tax contributions when income is high


34:28  CALL: How to find a true fiduciary (and avoid annuity traps)


37:59  The advisor interview form and how to make salespeople disqualify themselves

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Cold Calls & Commissions

Cold Calls & Commissions

Don McDonald