Crafting Stories in High-End Markets

Crafting Stories in High-End Markets

Update: 2024-02-27
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Description

John Schadler, Executive Director of Monogram, delves into storytelling in luxury brand marketing. Effective storytelling, even in the realm of luxury brands, doesn't rely on complex narratives or flashy gimmicks. The most impactful stories are often rooted in simple human truths that resonate deeply with audiences. Today, John discusses crafting stories in high-end markets. 

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Crafting Stories in High-End Markets

Crafting Stories in High-End Markets