Curry Brand & Under Armour Split: A New Era in Sports Endorsements
Update: 2025-11-18
Description
Steph Curry and Under Armour Part Ways: A New Era for BothThis weeks podcast delves into the recent split between basketball star Steph Curry and athletic apparel giant Under Armour, marking the end of a 12-year partnership. Curry is now free to explore new ventures, while Under Armour will release one final Curry shoe before phasing out remaining products. This move is part of Under Armours broader strategy to streamline operations and recalibrate its business model, following a significant decline in stock price and financial challenges. The separation highlights the dynamic nature of sports endorsements and the evolving athletic apparel industry.
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