Disney Shifts Focus to Local Content in Asia
Update: 2025-11-13
Description
Disneys content strategy in Asia shifts towards local productions in Japan and Korea, aiming for high-quality, globally appealing stories. The company has produced over 150 original shows in the region and is exploring opportunities in Indonesia, Thailand, the Philippines, and Vietnam. Disneys upcoming slate includes anime, Korean dramas, unscripted shows, and romantic comedies, with a focus on working with top creators for compelling stories. Japan is a key focus, with potential in live-action dramas and webtoons. Disney is also expanding ESPN in Asia and adjusting its strategy in Southeast Asia to focus on specific audience segments and higher revenue.
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