Do marketers need to think like engineers?
Update: 2025-09-25
Description
Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his new book, Marketing Effectiveness: Applying Marketing Science for Brand Growth.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
