Author and podcaster Dr. Jordan Grumet explores how to create your purpose instead of waiting for it to find you.

You’ve heard plenty of people wax poetic about seeking their purpose, but my guest on this week’s episode of Retirement Revealed suggests a different approach. With his new book “The Purpose Code” set to release, Dr. Jordan Grumet (Doc G) explains the difference between your “Purpose” and your “purpose” and why you don’t need to find them in order to have them.

The Myth of “Finding” Your Purpose

Many of us spend our lives searching for that elusive “one true purpose.” We believe there’s some grand, pre-ordained destiny waiting to be discovered. But Doc G challenges this notion. He emphasizes that purpose is an active process, not a passive discovery. It’s about intentionally shaping your life around activities that bring you joy and fulfillment.

Little “p” Purpose vs. Big “P” Purpose

In “The Purpose Code”, Doc G breaks down the idea of purpose into two separate categories:

• Big “P” Purpose: This is the audacious, goal-oriented kind. Think becoming a billionaire, curing cancer, or conquering Mount Everest. While these goals can be inspiring, they often come with immense pressure and the risk of disappointment if they aren’t achieved.


• Little “p” Purpose: This is about finding joy in the process itself. It’s about identifying activities you genuinely enjoy, regardless of the outcome. It’s about savoring the journey, not just the destination.

Doc G argues that focusing on little “p” purpose leads to greater happiness, fulfillment, and a more meaningful life. It’s about finding joy in the everyday – in the act of creating, learning, and connecting with others.

The Power of Life Review

Doc G utilizes a very interesting exercise geared towards reflecting on the efficacy of your life: the life review. By reflecting on past experiences – both triumphs and disappointments – we can gain valuable insights into what truly matters to us. Asking ourselves questions like “What were my biggest achievements?” and “What are my biggest regrets?” can help us identify our core values and passions.

Generational Growth

One of the most profound concepts Doc G discussed is the idea of “generational growth.” Just as trauma can be passed down through generations, so too can positive behaviors and a sense of purpose. When we live a life of purpose, we not only impact our own lives but also inspire those around us. Our children, our friends, and even strangers can be positively influenced by our example.

My Own Journey with “purpose”

Talking with Doc G, I spent some time reflecting on how to apply these principles of Purpose/purpose to my own story. I became interested in finance at a relatively young age after a mundane interaction with a bank teller at the age of 12. This seemingly insignificant encounter sparked a curiosity that ultimately led me to a career in financial advising.

The Importance of Intentionality

Doc G emphasizes the importance of intentionality. It’s not enough to simply wait for purpose to find us. We must actively seek out experiences, explore our interests, and cultivate meaningful connections. By embracing a life of little “p” purpose, we not only find fulfillment for ourselves but also contribute to a ripple effect of positive change in the world.

This conversation with Dr. Jordan Grumet was a profound reminder that purpose is not a destination but a journey. It’s about embracing the present moment, finding joy in the process, and creating a life that is both meaningful and fulfilling. 

We all want to live a meaningful life regardless of what stage we’re in, but if we want to build a lasting legacy, Doc G reminds us that how we enjoy our day-to-day mission will likely make a bigger impact than the work we actually do with our time.

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Apple Podcasts: https://podcasts.apple.com/us/podcast/retirement-revealed/id1488769337

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Additional Links:

• “The Purpose Code” – Dr. Jordan Grumet


• “Taking Stock” – Dr. Jordan Grumet


• Earn & Invest Podcast – Dr. Jordan Grumet Coaching


• The Earn & Invest Podcast – YouTube


• LinkedIn – Dr. Jordan Grumet

Connect With Jeremy Keil:

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• LinkedIn: Jeremy Keil


• Facebook: Jeremy Keil


• LinkedIn: Keil Financial Partners


• YouTube: Retirement Revealed


• Book an Intro Call with Jeremy’s Team

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