E120: Unlocking Africa’s Football Potential: A Digital Revolution in Progress
Description
In this episode, Sherif Hassan, Head of Digital and Marketing at CAF and Thomas Plessis, Head of Sales EMEA at ScorePlay take us into the heart of African football’s evolving ecosystem.
They explore how digital transformation, cultural richness, and innovative content strategies are unlocking the continent’s untapped potential. From the power of short-form content to the pivotal role of players as influencers, this discussion offers a blueprint for engaging fans, driving revenue, and shaping the future of sports business in Africa...Enjoy!
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