Eminem vs Swim Shady: Trademark Battle
Update: 2025-11-18
Description
Eminem, the renowned rapper, is suing Australian beachwear brand Swim Shady over trademark infringement. Eminems legal team argues that the companys name is too similar to his alter ego, Slim Shady, and creates a false connection with his brand. Swim Shady, which registered its trademark in the US earlier this year, is now represented by an intellectual property law firm in Sydney. The outcome of this legal battle, which echoes a similar case involving Katy Perry, will be closely watched by the global entertainment industry.
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