Jeff Warne has quietly led one of golf’s most interesting lives, from growing up in Augusta to building a stellar reputation as a top-100 instructor to becoming director of golf at The Bridge. He’s spent decades learning how clubs create the best experiences, and now he’s putting it into practice with one of his own with New Holland Golf Club, a new project rising amidst the Aiken golf boom. Warne joins Tom Coyne to lay out his vision for New Holland’s identity: a “firm but slow” heathland design, a UK-inspired access model, no cabins in sight, and a damn good hot dog bar. It’s an inside look at one of the most interesting new builds in American golf.

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