Scott and Noah unpacks agency growth that actually moves the needle for Amazon sellers.

They tackle conference takeaways, real playbooks for managing hundreds of brands, and how “unreasonable hospitality” builds sticky B2B relationships. You will hear how top teams stay resilient, communicate proactively, and keep speed and flexibility at the center of every client touchpoint.

Also learn how AI is reshaping product discovery on Amazon, from ChatGPT workflows to Rufus and what that means for ranking, conversion, and revenue.

Instead of chasing vanity metrics, Scott and Noah show how to optimize for sales and profitability first, with SEO as a supporting lever.

If you run an Amazon agency or lead an in-house marketplace team, this episode is your roadmap to faster growth, smarter tools, and happier clients.

Episode Notes:

00:50 - Noah Wickham Introduction

02:25 - E-commerce Beginnings and Favorites

04:20 - Joining My Amazon Guy

05:24 -  Leadership Journey with Steven Pope

09:55 - What Amazon Sellers Value

11:00 - The Four Pillars of Amazon Success

11:59 - Amazon Accelerate

13:35 - Amazon’s AI Strategy and New Tools

15:45 - Building an AI Tool for Amazon Sellers

19:17 - Adapting to AI Search Behavior

20:25 - The Rise and Adoption of Rufus

21:55 - Golden Seller Awards

24:06 - Managing Hundreds of Seller Accounts

27:10 - The Importance of Speed and Execution

28:20 - Unreasonable Hospitality in B2B Contexts

29:10 - Fast Onboarding and Proactive Communication

31:04 - Business Growth, Innovation, and Culture

Sellers United 2025

Related Post: Top 10 Creator Brands on Amazon in 2025

How to Reach Noah:

LinkedIn: linkedin.com/in/noahwickham/

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog