Episode 320 - AI Visibility in the New Era of Amazon Selling
Description
Scott returns from a month of trade shows to break down what he’s seeing on the front lines of e-commerce, and why we’re entering a new era of “AI visibility” for Amazon sellers.
He shares how the largest brand client his team has ever signed actually found them through ChatGPT, and what that means for agencies, software tools, and brands trying to stand out online.
Scott walks through the major eras of selling on Amazon, from early booksellers and repricers to retail and wholesale resellers, the private label boom with Jungle Scout, the rise of Amazon advertising and analytics tools, TikTok Shop’s rapid growth, and now AI business agents and shopping assistants.
He explains how AI tools like ChatGPT and Gemini already influence which Amazon products, agencies, and software tools get recommended, and why strong written content, clear bullet points, and smart keyword strategy matter more than ever.
Episode Notes:
00:30 - Signing Up a Large Corporation
01:30 - The Evolution of Amazon Selling: Era by Era
06:50 - The Dawn of AI Visibility
07:29 - Understanding AI Visibility on Amazon
10:05 - Building Amazon Visibility
11:19 - Amazon vs. AI Shopping Agents
13:47 - Content Optimization for the AI Era
16:02 - Keyword Ranking by State
16:55 - SmartScout’s Feedback Tool
Related Post: The Ultimate Guide to Amazon Selling Tools (and How to Choose the Right One)
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
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