Are you tracking tons of numbers but still not sure what actually grows your business?

In this episode of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Christian Davenport, founder of DPORT Corporation (Home of the Data Doctor), to break down how businesses should actually use data—without drowning in dashboards.

Christian shares how one hospitality client went from tracking 40+ metrics down to just 5 core KPIs and increased revenue by 12% in 90 days, without increasing marketing spend.

If you’ve ever felt overwhelmed by analytics, confused by “intent data,” or stuck with a messy CRM, this episode brings clarity.

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💡 In This Episode, You’ll Learn:
•Why most businesses track too many metrics that don’t drive results
•How to identify KPIs that align directly with business goals
•The difference between bulk data and useful data
•How to think about intent data as a “temperature check,” not a magic solution
•Why defining your ideal customer comes before buying more data
•How to combine qualitative + quantitative insights for smarter decisions
•CRMs, GoHighLevel, and why setup matters more than the platform itself
•How small businesses can use market data without historical records
•Using AI, bots, and web crawlers for lead follow-up and email handling
•Voice AI, AI “clones,” and where automation actually makes sense
•Smart ways to recycle and nurture old leads long-term

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🎯 Key Takeaway:

You don’t need more data—you need the right data, clean systems, and simple KPIs you consistently act on.

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👤 About the Guest: Christian Davenport

Christian Davenport is the founder of DPORT Corporation, a Disabled-Veteran-Owned business specializing in business intelligence, data analytics, and actionable insights for growth.

DPORT Corporation — Home of the Data Doctor helps businesses turn complex data into clear decisions that drive revenue.

📞 Call: (302) 564-9555
📧 Email: DPORTCorporation@gmail.com
🔗 Facebook: DPORT Corporation

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📌 Connect & Learn More

Christian Davenport
•LinkedIn: Connect directly for data strategy insights
•🎯 30-Minute Data Clarity Call: Identify the single metric that matters most for your business right now

Versa Business Systems
•🌐 Website: versabusinesssystems.com
•🔗 LinkedIn: Versa Business Systems
•📸 Instagram: @versabusinesssystems

👉 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your biggest takeaway from this episode.


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