Alicia shares her unconventional journey from making astrology jewelry and teaching English to becoming a QuickBooks authority. She reveals the specific resources, communities, and daily practices that keep her at the top of her game, from testing every QBO feature on her own books to building relationships with Intuit developers. If you've ever wondered how to level up your QuickBooks expertise, this episode breaks down exactly how to do it.

Sponsors
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• (00:00 ) - Introduction: How Do You Know All This?


• (01:07 ) - Alicia's Origin Story: From Jewelry to QuickBooks


• (04:07 ) - Teaching and Technology: The Early Years


• (06:25 ) - Transition to QuickBooks: The Turning Point


• (11:29 ) - Building Expertise: From Troubleshooting to Training


• (13:35 ) - The Rise of Royal Wise: Adapting to COVID


• (25:45 ) - Staying Updated: Communities and Resources


• (31:14 ) - Conclusion: Sharing Knowledge and Upcoming Events

Alicia’s Upcoming Classes:

• New Bank Transactions Feed Class: http://royl.ws/QuickBooks-Online-Banking?affiliate=5393907
• Reconciling in QBO Class: http://royl.ws/Reconciling-In-QBO?affiliate=5393907

Alicia’s upcoming appearances:

Women Who Count Conference: https://www.afwa.org/women-who-count/

Intuit Connect: https://www.intuit.com/intuitconnect/

Reframe Conference: https://reframe.shoprocket.io/#!/reframe-2025-effective-pricing-for-accountants

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