DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyHow Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos
How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos

How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos

Update: 2023-09-05
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Description

In today's marketing climate, people expect brands to demonstrate their purpose. As a marketing leader and brand strategist, you no longer dictate to your audience how they should feel about your brand and are no longer in control of a narrative. IKEA realized this and used it to build its brand. How? Listen to Emmanuel Probst, Global Lead, Brand Thought-Leadership of Ipsos, as he discusses how Ikea branded downtown living. Show Notes

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How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos

How Ikea Branded Downtown Living -- Emmanuel Probst // Ipsos