The Art of Building a Purpose-Driven Consumer Brand | How To Build A BRAND? 

Learn from Simple Modern co-founder Mike Beckham as he shares his playbook for building a purpose-driven consumer brand and company culture. In this transparent interview, Mike explains Simple Modern’s mission-focused approach and how they create outsized value for customers.

Mike stresses the importance of enjoying each stage of the journey rather than fixating on goals. He shares tactics for strengthening company culture, gathering customer insights for rapid iteration, and establishing brand loyalty even in a commoditized market.

Key topics include:

- Mike’s origin story and how his nonprofit experience shaped Simple Modern’s values
- Ways to breed a sense of ownership in culture so it scales gracefully
- Actionable strategies for constant product improvement based on user feedback
- How to build emotional connections and brand affinity with customers
- Why it’s critical to find meaning and purpose in exactly where you're situated

Mike also shares his stream-of-consciousness approach if he were starting a new D2C brand today.

Whether you’re building a purpose-driven company or aspire to become a thoughtful business leader, don’t miss the tactical insights from Mike Beckham.

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📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - https://www.prodcircle.com/podcast

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Connect with Mudassir

🎥 YouTube Channel - @prodcircleHQ
🐦 Twitter - https://twitter.com/ProdcircleHQ
📸 Instagram - https://instagram.com/prodcirclehq
💻 Website - https://prodcircle.com/
👥 Linkedin - https://www.linkedin.com/in/mudassir-mustafa/