DiscoverThe VarsityHow Youth Sports Went Pro
How Youth Sports Went Pro

How Youth Sports Went Pro

Update: 2026-01-04
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The New York Times’ Ken Belson joins John to discuss the professionalization—and monetization—of youth sports, and the mental-health toll for kids caught in the middle. He explains how private equity and big money have turned youth athletics into a sprawling $40 billion ecosystem, driving up costs and pressure on families nationwide. Then Ken shares the biggest storylines he’s pursuing for the upcoming NFL playoffs.

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How Youth Sports Went Pro

How Youth Sports Went Pro

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