#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.

Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.

Danielle, Rita, Ross, and Tom cover:

• The most common SEO mistakes B2B marketers are making right now
• Why ranking for the wrong keywords is hurting your pipeline
• How to optimize content for scanners, search intent, and conversions

Timestamps

• (00:00 ) - – Introduction to Rita, Ross, and Tom
  


• (04:15 ) - – Why SEO has changed and what marketers are getting wrong in 2024
  


• (07:16 ) - – The impact of AI on SEO and why standing out is harder than ever
  


• (08:58 ) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO
  


• (11:24 ) - – The difference between top-of-funnel and bottom-of-funnel content strategies
  


• (13:51 ) - – Why glossary pages aren’t enough and what to do instead
  


• (16:27 ) - – The biggest homepage SEO mistakes (live website teardown)
  


• (21:10 ) - – How to structure product and category pages for better rankings
  


• (24:04 ) - – The problem with keyword stuffing vs. real search intent optimization
  


• (29:13 ) - – Why internal linking and URL structure matter for SEO success
  


• (33:49 ) - – How backlinks, brand authority, and digital PR impact rankings
  


• (37:43 ) - – The role of content quality, readability, and formatting for scanners
  


• (41:08 ) - – Common mistakes in blog strategy and how to fix them
  


• (45:38 ) - – Why getting to the point faster improves rankings and engagement
  


• (48:14 ) - – Final SEO takeaways recommendations

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