DiscoverNinja Selling PodcastHow to Intentionally Create Change
How to Intentionally Create Change

How to Intentionally Create Change

Update: 2025-10-30
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Description

Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on genuine relationships and a unique charitable model. Together, with Steve and Eric, he offers powerful insights for achieving sustainable success and personal fulfillment in your real estate career.

Ethan's transition from prospecting to a system that fosters deep client connections and improves quality of life is examined in depth, highlighting the fact that his company donates 50% of profits, turning each transaction into a positive impact. Throughout the episode our panel explores achieving work-life harmony over balance, as well as practical strategies, such as conducting 50 live interviews a week to boost business growth and career joy. Today's conversation between these three top level professionals provides a compelling illustration that building a business on authentic contribution is the ultimate path to exponential growth and a truly joyful life.

Episode Highlights:

  • Create Change Realty's innovative model for charitable client impact.

  • Transitioning from burnout prospecting to a sustainable, relationship-based system.

  • Strategies for creating intentional change for exponential business growth.

  • Why work-life harmony is more effective than work-life balance.

  • Tips for conducting 50 live interviews weekly to build relationships.

  • The power of coaching and system implementation in business.

  • Reviving old leads by focusing on genuine connection.

  • How providing value boosts client loyalty and call-answer rates.

Key Takeaways:

"My quality of life is what has dramatically improved since the installation."

"It really is the difference between pursuing the transaction versus pursuing the relationship."

"I really want my clients to feel like they're having a huge positive impact on the world by working with me."

"She looks at me right in the eye and she's like, 'Yeah, stop doing that.' She's like, 'Stop cold calling.'"

"When he calls someone, they'll stop what they're doing to talk to Ethan, and it's because he provides value."

"I'm genuinely trying to be a force of light in their life."

"If we're reluctant to make the call, we're making it too much about ourselves."

"Ninja has given me a system for how to build genuine relationships with people, which is what I would do for no money."

"That which we persist in doing becomes easier, not that the task itself has changed, but our ability to perform the task has increased."

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How to Intentionally Create Change

How to Intentionally Create Change