Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists
Description
What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?
In this clip, Nic D breaks down how he turned content into a career. No label. No team. No shortcuts. Just strategy, discipline, and storytelling.
From recording songs in a minivan during the pandemic to going viral on TikTok, Nic shares how creativity, consistency, and what he calls “delusional self-belief” built the foundation for 1.5 billion streams.
This conversation is for any artist trying to build an audience from scratch and every manager learning how to guide them.
Topics include:
How to approach content as an artist
Building momentum without industry connections
Turning limitations into leverage
Why consistency matters more than virality
The power of mindset and self-belief
Whether you’re an independent artist, music exec, or creative entrepreneur, this episode is packed with practical insights and frameworks for growth.
Simply put, a conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/10DPIZCQj0y3LYNTYgo3Yy?si=etxiAgH1TJOVZRCaJjeQ-g
Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
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