John Hu (Stan) on the Path to $1 Billion, the Creator Economy and Building in Public
Description
Think it's too late to become a creator if you don't have a social media following? Think again. According to John Hu, cofounder of Stan—a platform that helps creators turn their platform into income—the creator economy is just getting started.
Today, John shares how he’s building Stan with unicorn status in mind, what MrBeast’s business empire can teach us about the business of content, and why he is “guarded” when it comes to fundraising.
This is a deep dive into the business of influence—and what it takes to turn followers into a foundation for long-term growth.
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Here’s what Sammi covers today with John:
00:00 John Hu’s Social Currency
00:35 Why Investment Banking Wasn’t It
04:43 How Stan Came From a Personal Pain Point
05:50 John’s Takes on the Creator Economy and Building a Business
11:23 Stan’s First Major Win
14:53 Stan’s Seed Round and Why John Is “Guarded” About Fundraising
18:36 John’s Tips on Finding a Business Opportunity
23:46 Stan's Unique Monetization Model
27:19 Behind Stan’s Customer Engagement and Content Strategy
27:38 Why Stan Personally Delivered One of Their Creators a Cake
29:23 John Answers Whether It’s Harder to Build a Personal Brand or a Company Brand
35:29 Secrets and Challenges to Building in Public
45:27 Social Currency Corner and Mr Beast
53:16 How to Show Social Currency Some Love
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