Julian Lehr - How storytelling works at Linear
Update: 2025-07-02
Description
This week's episode is with Julian Lehr who is the storytelling lead at Linear
So we're going to step out of the pixels for this conversation and focus more on how you can get people excited about what you're designing.
Because in the age of AI, stories are what makes your product defensible.
So we're going to go deep into Julian's creative process and how he kinda thinks of his role more as packaging.
Some highlights:
- Julian’s sources of inspiration
- Understanding Julian’s creative process
- The new analogy that Julian is working on for Linear
- Linear’s strategy for storytelling for their “Agents” release
- The importance of visual design in copywriting and marketing
- How Linear’s in-house creative studio collaborates on storytelling
- How Linear evolved from using “opinionated” to “purpose-built” over 3 years
- a lot more
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