Let Me Save You 25 Years’ Host Shawn D. Nelson is back for a brand new episode with a brand new Shawnism: Keep One Hand On the Now and One Hand On the Next. Shawn knows all too well the importance of following this lesson—because there was a time when he didn’t, and he paid for it.

This week, we’re joined by Kara Goldin, the Founder of Hint, Inc. and one of the most successful women entrepreneurs in a very crowded beverage industry. Throughout her journey from working in magazine circulation to a CEO in an entirely different industry, Kara has exemplified how to balance focusing on present challenges and keeping an eye out for future opportunities. Because of this, she has so many great stories that illustrate how far a little (or a LOT) of resilience and initiative can take you.

From a buyer discontinuing their business with Hint and another one immediately stepping up to buy the resulting overrun, to an incredible (but challenging) opportunity presenting itself during the pandemic, Kara’s success with Hint pairs perfectly with this week’s Shawnism.

Kara and Shawn also talk about the importance of challenging industry norms and conventional wisdom (just because you hire trusted experts doesn’t mean you ALWAYS have to trust them), and unexpected sources of inspiration—from other industries to worst-case scenario brainstorming sessions.

It can be easy to get bogged down by day-to-day operations at the expense of future opportunities (or vice versa), but as you’ll see from Kara and Shawn’s conversation, achieving balance is not only possible, it’s NECESSARY to bring your business, career or craft to that next level.