Klaviyo S-1 Metrics Breakdown
Update: 2023-09-14
Description
On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss four SaaS metrics from the Klaviyo S-1 including:
- Annual Recurring Revenue (ARR)
- CAC Payback Period
- Gross Revenue Retention (GRR)
- Net Revenue Retention (NRR)
This conversation covers many of the nuances of SaaS metrics and uncovers the lack of a standard way that even the best companies define and calculate SaaS metrics
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