#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00 ) - - Intro to Anthony Blatner
  


• (08:38 ) - - Focusing on LinkedIn and Future Expansion
  


• (12:03 ) - - Effective Social Media Advertising and Organic Content
  


• (15:27 ) - - The Overlooked Importance of Creative Content in Advertising
  


• (17:35 ) - - Targeting Personas with Top-of-Funnel Ads
  


• (25:13 ) - - Creating Unique and Targeted Content: Pros and Cons
  


• (26:29 ) - - Lead Generation Strategies for Small Budgets
  


• (30:42 ) - - Effective Funnel Strategies for Small Budgets
  


• (34:11 ) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  


• (39:04 ) - - Building Long-Term Memory with Consistent Branding in Marketing
  


• (41:25 ) - - The Power of Narrow Focus for Audience Growth
  


• (44:32 ) - - Content Planning Based on Sales Cycle Length
  


• (46:21 ) - - Connecting with Anthony Blatner on LinkedIn

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