MLS’s Bad Apple & Netflix’s Sports Media Endgame
Description
Julia Alexander joins Peter to break down Apple’s early exit from its 10-year, multibillion-dollar MLS rights deal, why the partnership was probably doomed from the get-go, and what MLS should be looking for in its next partner. They then consider Netflix’s growing appetite for sports, and whether the streamer will snag marquee one-off events like the Home Run Derby or NBA Slam Dunk Contest to help boost flagging ratings and monetize new audiences along the way.
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