In this episode, host Jack Lima talks with Matt Brewer, co-founder of Morning Wood Supplements, about building a bold, transparent, and fun fitness brand. Matt shares how he turned a simple idea into a fast-growing business, the story behind the playful name, and how the product helps people simplify their mornings and cut back on caffeine. He also opens up about balancing entrepreneurship, family life, and faith while staying focused on purpose and authenticity.