DiscoverTrapitalMusic is a $47 Billion Industry. Why Isn’t It Bigger?
Music is a $47 Billion Industry. Why Isn’t It Bigger?

Music is a $47 Billion Industry. Why Isn’t It Bigger?

Update: 2025-12-23
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Description


In this episode, we sit down with Will Page, economist and author of Pivot, for a deep dive on the global economics of music. Using Will’s latest Global Value of Music Copyright Report, we explore streaming economics, global market gaps, AI, and where the music industry’s next phase of growth may come from.






CHAPTERS


02:45 Global Value of Music: 10 Years in Review
11:24 Emerging Music Markets
13:37 Africa’s Music Economy
18:11 Brazil’s Music Market
21:12 The Crocodile Smile
33:18 AI and Music’s Future




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GUEST


Will Page, former Chief Economist of Spotify and PRS for Music, Author of Pivot




LINKS


Global Value of Music Copyright - Will Page




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Music is a $47 Billion Industry. Why Isn’t It Bigger?

Music is a $47 Billion Industry. Why Isn’t It Bigger?

Dan Runcie