NBCUniversal Taps Social Stars for Winter Olympics
Update: 2025-12-02
Description
NBCUniversal is leveraging social media influencers to cover the 2026 Winter Olympics in Italy, aiming to attract younger audiences. The Milan Cortina Creator Collective includes over twenty creators, such as Bowen Yang and Kylie Kelce, who will share their unique perspectives on the games. This initiative, similar to the one used in the 2024 Paris Olympics, generated over 300 million video views. The creators will have unprecedented access to athletes and competitions, providing fresh and engaging content for viewers and advertisers.
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