Netflix Acquires Avatar Platform for Gaming Expansion
Update: 2025-12-20
Description
Netflixs recent acquisition of Ready Player Me, an avatar creation platform, marks a significant step into personalized gaming. Subscribers will soon design unique avatars for cross-game play within the Netflix library, enhancing gaming fun and engagement. This move, led by Alain Tascan from Epic Games, aligns with Netflixs broader gaming strategy, focusing on party games, narrative games, kids games, and mainstream titles for connected TV devices. Ready Player Mes existing services will shut down by January 2026, allowing Netflix to fully integrate the technology into its ecosystem.
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