New York Bans AI Deepfakes, Protects Performers
Update: 2025-12-12
Description
New York Governor Kathy Hochul signed two bills into law, regulating AI use in entertainment and advertising. These bills, supported by SAG-AFTRA, require clear disclosure of AI-generated performers in ads and prevent unauthorized use of deceased persons likenesses for deepfakes. The legislation aims to protect jobs for human actors and has potential national impact.
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