Pride 2021 with CMOs Thomas Ranese (Uber), Bradford Shellhammer (eBay), Rachel Tipograph (MikMak), Walter Frye (American Express), and Mark Harrop (Cabinet Office)
Update: 2021-07-02
Description
S3 E4: June 29, 2021: Margaret Molloy is joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office).
During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June. In closing, panelists were asked what is the most critical, high-impact thing a brand or an organization can do to support Pride? And what’s your commitment as a marketing leader to the LGBTQ+ community?
During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June. In closing, panelists were asked what is the most critical, high-impact thing a brand or an organization can do to support Pride? And what’s your commitment as a marketing leader to the LGBTQ+ community?
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