Purpose vs. Profit: Cuyana Co-Founder Shilpa Shah on Why Sustainability Has to Make Business Sense
Update: 2021-10-19
Description
How do you navigate the opposing forces of business and sustainability? How can you stay true to your values while profitably building and scaling a purpose-driven fashion brand that's good for people, planet, and profit?
In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.
In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Cuyana co-founder Shilpa Shah about why the Cuyana's ethos of "fewer, better" is more than a marketing message, the key to scaling a profitable purpose-driven fashion brand, her thoughts or greenwashing and critics, and why Cuyana doesn't lean on sustainability when communicating with their customer.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
