Ranking 2023's Top 6 Marketing Strategies
CPM costs are down. Is now a good opportunity to target online ads?
Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more.
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Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Great show Gentlemen, I do agree with every ranking except number 1. Brand marketing is indeed an impactful strategy to carry the emotional story of a brand but only on the assumption that all B2B purchase decisions are emotional. I think this only applies to B2C so for that reason I would not have it at number 1. Thanks.