Ready To Launch
Update: 2023-06-22
Description
Launching a new product should be cause for celebration. All too often in the tech industry, launch day is a source of worry, and in the worst cases, scrambling panic. But it doesn’t have to be that way.
What can we learn from the gaming industry’s frequent launches? Why is it so difficult to get launch day right? And why aren’t companies better prepared for the problems they know are coming?
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