DiscoverRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyRebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc.
Rebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc.

Rebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc.

Update: 2024-02-06
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Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackling these challenges by highlighting real student experiences and stores to connect students and prospects. Today, Chad discusses rebranding in the higher education space. Show Notes

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Rebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc.

Rebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc.