SaaStr 614: CRO Confidential Presents: Gong SVP of Sales Jameson Yung on Creating a Category. Hosted by Founders Fund Partner Sam Blond and SaaStr CEO Jason Lemkin.
Sam, Jason, and Jameson discuss:
- Category creation: what Gong did well and what didn't go so well
- The importance of content marketing, especially in very early stages
- maintaining team morale in the current economy
- the importance of messaging and customer relationships
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