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Startup Advice for Solopreneurs: Lessons from a Digital Entrepreneur

Startup Advice for Solopreneurs: Lessons from a Digital Entrepreneur

Update: 2025-05-21
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S5 Ep10 - Marta Emerson is a dynamic Spanish entrepreneur, renowned for her influential YouTube presence and her dedication to empowering solopreneurs and small business founders through online education and mentoring.


In this insightful episode, Marta shares her personal journey from humble beginnings and navigating the early Spanish startup environment, to building a thriving personal brand that now supports over 20,000 entrepreneurs worldwide. She discusses the key differences between scaling startups and building smaller, lifestyle businesses, and offers practical advice on personal branding, business modelling, and sales strategies. 


Marta also gives a behind-the-scenes look at how she generates multiple streams of passive income, the importance of authenticity on social media, and the unique challenges and opportunities within the Spanish and wider Spanish-speaking startup ecosystem.


🎙️ Key Topics:




  • Building a personal brand and business as a solopreneur in the Spanish-speaking market




  • Practical steps for creating and optimising sales funnels for consultants and small businesses




  • Strategies for generating passive income streams, from YouTube to affiliate marketing




  • The evolving entrepreneurial landscape in Spain and navigating change in a world shaped by technology and AI




FOLLOW this show on your podcast app and join us on The Startup Sensations Podcast LinkedIn page. Watch video highlights on YouTube. We love hearing your feedback, so email us at hello@startupsensations.com.


Our thanks to this week’s episode sponsor, AppUnite - https://bit.ly/3FBaByP


Marta Emerson - https://www.linkedin.com/in/martaemerson/

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Startup Advice for Solopreneurs: Lessons from a Digital Entrepreneur

Startup Advice for Solopreneurs: Lessons from a Digital Entrepreneur

Bulent Osman & Shelley Bays